Bacardi: the Rum from Cuba

Posted on October 12, 2011

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The story of Bacardi begins in 1862 in Santiago de Cuba. Don Facundo Bacardi Masso gives his name to the rum he develops in a more light and creamy version, thanks to a filtering through charcoal, producing the first white rum. It was also at this time that he decided to mark his bottles with a drawing of a bat in reference of the colony that is in his distillery. The symbol provides a benchmark for the Cuban consumers that could not read. In the Spanish culture the mammal is a symbol of luck, health, and family union. 150 years later, the animal is still the emblem of the group. Since 1910, Bacardi rum is bottled out of Cuba, first in Spain and then open the two current main production sites in Mexico and Puerto Rico. The Cuban Revolution of 1960 disrupts the organization of the company whose assets were nationalized, forcing it to set up its headquarters in the Bermudas. Today the the Bacardi Rum is best known for his famous mojito:
https://gooutinbordeaux.wordpress.com/2011/09/17/the-original-mojito/

Bacardi has now created its reputation all around the world, and has a lots of partnerships. Recently the brand was the partner of the Black Eyed Peas tour. See the link below : http://blog.bacardiblive.com/

Today we can find lots of differents flavors of Bacardi :

–       Limon
–       O
–       Razz
–       Peach Red
–       Big Apple
–       Grand Melon
–       Coconut

And you which do you prefere ? And how do you drink it ?

Don’t forget to drink responsibly

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